Wine Meets Design: Showcasing Vintages in Your Restaurant or Business

Over the past several years, Team EWC has had the pleasure of helping people all across Arizona to realise their dream of having a truly customised wine storage scenario specially designed for their home. But we are passionate about helping commercial enterprises, too. Whether your business is a restaurant or retail space, having a striking wine display on the premises can both delight your customers and help potentially increase your profits.

According to a 2022 study by Gomberg, Frederickson and Associates – a respected provider of wine industry data and analytics – U.S. wine sales for 2021 were up 16.8% over 2020. And with the majority of people having returned to enjoying drinks and dinner at their favourite establishments, now is an ideal time to create an environment where your clientele can peruse your exclusive inventory as they sip their favourite vintages.

While the options are literally limitless, let’s take a look at just a few to get your creative wheels turning (and ours, too!):

A Timeless Trend – Custom wooden wine racks are still a popular choice amongst restaurant or wine store owners who wish to have a more classic ambience. Mahogany, oak and alder are just a few of the durable yet beautiful options that will keep your wine safely and stylishly on display for years to come.

Modern Minimalist – Another option that is increasingly favoured by many high-end eateries is a contemporary look utilising metal or plastics. As an example, clear acrylic racks can be supported by stainless steel rods, giving the dramatic illusion of floating wine bottles.


Elegant Enclosures – A wonderful way to create a stunning focal point in your business is to create a glass-enclosed cellar or wall, which gives an eye-catching effect similar to that of a giant aquarium. Even just opting for glass doors on the cellar gives increased visibility to the bottles and creates a more open look.

Practical Points – While aesthetics are certainly key when it comes to wine storage style, making sure your bottles are as unaffected as possible by a busy commercial atmosphere is vitally important, as well.  A bustling restaurant or hotel is a great sign that business is booming, but the vibration that comes with heavy foot traffic can disrupt the aging process of wine. And sunlight streaming through a window is lovely to behold, but light and heat can jeopardize the stability of your wine. Fortunately, these are challenges that can be easily solved with the right design that is specific to your space.

Have more questions about how a bespoke beverage presentation could help your business? We welcome any and all queries. Give us a call or shoot us a text or email at your leisure. We look forward to chatting to you soon!